Project Details

Customer Experience That Converts

Project Details

Customer Experience That Converts

Client Type: High-traffic Dispensary Group Location: New York Challenge: Elevate floor staff professionalism and consistency while maintaining that a very specific company culture. Staff were friendly, but service was scattered—lacking polish, upsell confidence, and brand voice alignment.

Client Type: High-traffic Dispensary Group Location: New York Challenge: Elevate floor staff professionalism and consistency while maintaining that a very specific company culture. Staff were friendly, but service was scattered—lacking polish, upsell confidence, and brand voice alignment.

Client

John and Jane

Client

John and Jane

Year

2023

Year

2023

Services

Customer Experience

Services

Customer Experience

Location

New York

Location

New York

Duration

1 Month

Duration

1 Month

The Problem:

  • Dispensary was seeing high foot traffic, low ticket orders, and inconsistent repeat business

  • Budtenders had strong personalities but no formal customer experience training

  • Staff interactions ranged from casual to careless—zero consistency in how customers were greeted, guided, or educated

  •  What We Did:

Green Street to Main Street designed a Cannabis Customer Experience Intensive, focused on:

  • Professionalism Without Pretension – We trained staff to stay authentic, but sharpened their tone, language, and presence so every customer felt the difference

  • Sales + Service Scripts – Built flexible talk tracks that hit compliance, education, and upsell triggers (without sounding robotic)

  • "First to Last Touch" Journey Mapping – Taught staff how to own every part of the interaction, from door to register

  • Real-Time Coaching – On-the-floor shadowing and feedback during live shifts for immediate behavior change

  • Branded Vibe Training – Helped staff embody the brand’s voice and values through how they spoke, moved, and solved problems

The Results:

  • Increased average oerder size by 28% in 60 days

  • Mystery shop scores jumped from 52% to 87% after training

  • Decreased customer complaints and increased online reviews mentioning staff by name

  • Internal morale soared—employees felt confident, clear, and proud of the work they were doing.

The Problem:

  • Dispensary was seeing high foot traffic, low ticket orders, and inconsistent repeat business

  • Budtenders had strong personalities but no formal customer experience training

  • Staff interactions ranged from casual to careless—zero consistency in how customers were greeted, guided, or educated

  •  What We Did:

Green Street to Main Street designed a Cannabis Customer Experience Intensive, focused on:

  • Professionalism Without Pretension – We trained staff to stay authentic, but sharpened their tone, language, and presence so every customer felt the difference

  • Sales + Service Scripts – Built flexible talk tracks that hit compliance, education, and upsell triggers (without sounding robotic)

  • "First to Last Touch" Journey Mapping – Taught staff how to own every part of the interaction, from door to register

  • Real-Time Coaching – On-the-floor shadowing and feedback during live shifts for immediate behavior change

  • Branded Vibe Training – Helped staff embody the brand’s voice and values through how they spoke, moved, and solved problems

The Results:

  • Increased average oerder size by 28% in 60 days

  • Mystery shop scores jumped from 52% to 87% after training

  • Decreased customer complaints and increased online reviews mentioning staff by name

  • Internal morale soared—employees felt confident, clear, and proud of the work they were doing.

The Problem:

  • Dispensary was seeing high foot traffic, low ticket orders, and inconsistent repeat business

  • Budtenders had strong personalities but no formal customer experience training

  • Staff interactions ranged from casual to careless—zero consistency in how customers were greeted, guided, or educated

  •  What We Did:

Green Street to Main Street designed a Cannabis Customer Experience Intensive, focused on:

  • Professionalism Without Pretension – We trained staff to stay authentic, but sharpened their tone, language, and presence so every customer felt the difference

  • Sales + Service Scripts – Built flexible talk tracks that hit compliance, education, and upsell triggers (without sounding robotic)

  • "First to Last Touch" Journey Mapping – Taught staff how to own every part of the interaction, from door to register

  • Real-Time Coaching – On-the-floor shadowing and feedback during live shifts for immediate behavior change

  • Branded Vibe Training – Helped staff embody the brand’s voice and values through how they spoke, moved, and solved problems

The Results:

  • Increased average oerder size by 28% in 60 days

  • Mystery shop scores jumped from 52% to 87% after training

  • Decreased customer complaints and increased online reviews mentioning staff by name

  • Internal morale soared—employees felt confident, clear, and proud of the work they were doing.

Frequently Asked Questions

Why Train With Us?

Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:

Frequently Asked Questions

Why Train With Us?

Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:

Boost conversions and grow average basket size

Boost conversions and grow average basket size


  • Turn first-time buyers into loyal, returning customers
  • Build trust and brand stickiness in a crowded market
  • Own every interaction with confidence, clarity, and intent

Ready to Spark Up Your Sales Flow?
Let’s build the kind of sales culture that elevates your entire operation.
📞 Call 650.346.9111 or reach out to schedule your workshop.



Ready to Spark Up Your Sales Flow?
Let’s build the kind of sales culture that elevates your entire operation.
📞 Call 650.346.9111 or reach out to schedule your workshop.



Question

Answer

Is this just customer service training?

Question

Answer

What industries do you work with?

Question

Answer

What does a typical engagement look like?

Question

Answer

Can this work for frontline hourly teams?

Question

Answer

What’s your pricing?

Question

Answer

How is this different from other sales or service training companies?

Question

Answer

Is this just customer service training?

Question

Answer

What industries do you work with?

Question

Answer

What does a typical engagement look like?

Question

Answer

Can this work for frontline hourly teams?

Question

Answer

What’s your pricing?

Question

Answer

How is this different from other sales or service training companies?

Is this just customer service training?

What industries do you work with?

What does a typical engagement look like?

Can this work for frontline hourly teams?

What’s your pricing?

How is this different from other sales or service training companies?

Frequently Asked Questions

Why Train With Us?

Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:

Frequently Asked Questions

Why Train With Us?

Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:

Boost conversions and grow average basket size


  • Turn first-time buyers into loyal, returning customers
  • Build trust and brand stickiness in a crowded market
  • Own every interaction with confidence, clarity, and intent

Ready to Spark Up Your Sales Flow?
Let’s build the kind of sales culture that elevates your entire operation.
📞 Call 650.346.9111 or reach out to schedule your workshop.