Client Type: Vertically Integrated Cannabis Operator (Cultivation + Extraction) Location: Central Valley, California Challenge: Navigating California’s complex licensing structure while building out compliant SOPs across cultivation and extraction.
Client Type: Vertically Integrated Cannabis Operator (Cultivation + Extraction) Location: Central Valley, California Challenge: Navigating California’s complex licensing structure while building out compliant SOPs across cultivation and extraction.
Client
Vertically Integrated Cannabis Operator
Client
Vertically Integrated Cannabis Operator
Year
2024
Year
2024
Services
(Cultivation + Extraction)
Services
(Cultivation + Extraction)
Location
Central Valley, California
Location
Central Valley, California
Duration
3 Weeks
Duration
3 Weeks
The Problem:
The company had invested heavily in both grow and extraction infrastructure but was bottlenecked by inconsistent documentation, licensing delays, and confusion around operational compliance. They needed:
Clear, audit-ready SOPs for all verticals
Licensing guidance across local and state levels
Internal team training to sustain compliance as they scaled
What We Did:
Green Street to Main Street stepped in as a compliance-to-operations bridge. Our approach included:
Full SOP Audit & Rewrite for cultivation and extraction processes to align with CDPH and DCC standards
License Project Management, coordinating between local municipal requirements, CEQA documentation, and Metrc integration
Internal Training for managers and floor staff so SOPs weren’t just documents—they were lived practices
Emergency Protocols and Facility Flowcharts created to pass inspections and prevent shutdowns
The Results:
Secured State Provisional & Local Licenses within 90 days
Passed both Fire Marshal and Health Department inspections on the first round
Reduced onboarding time for new hires by 40% with role-specific SOP quick-starts
Improved operational consistency across two sites, which helped the brand attract outside investment
Green Street to Main Street has helped clients win business licenses in California, New York, New Jersey, Puerto Rico, Colorado and
The Problem:
The company had invested heavily in both grow and extraction infrastructure but was bottlenecked by inconsistent documentation, licensing delays, and confusion around operational compliance. They needed:
Clear, audit-ready SOPs for all verticals
Licensing guidance across local and state levels
Internal team training to sustain compliance as they scaled
What We Did:
Green Street to Main Street stepped in as a compliance-to-operations bridge. Our approach included:
Full SOP Audit & Rewrite for cultivation and extraction processes to align with CDPH and DCC standards
License Project Management, coordinating between local municipal requirements, CEQA documentation, and Metrc integration
Internal Training for managers and floor staff so SOPs weren’t just documents—they were lived practices
Emergency Protocols and Facility Flowcharts created to pass inspections and prevent shutdowns
The Results:
Secured State Provisional & Local Licenses within 90 days
Passed both Fire Marshal and Health Department inspections on the first round
Reduced onboarding time for new hires by 40% with role-specific SOP quick-starts
Improved operational consistency across two sites, which helped the brand attract outside investment
Green Street to Main Street has helped clients win business licenses in California, New York, New Jersey, Puerto Rico, Colorado and
The Problem:
The company had invested heavily in both grow and extraction infrastructure but was bottlenecked by inconsistent documentation, licensing delays, and confusion around operational compliance. They needed:
Clear, audit-ready SOPs for all verticals
Licensing guidance across local and state levels
Internal team training to sustain compliance as they scaled
What We Did:
Green Street to Main Street stepped in as a compliance-to-operations bridge. Our approach included:
Full SOP Audit & Rewrite for cultivation and extraction processes to align with CDPH and DCC standards
License Project Management, coordinating between local municipal requirements, CEQA documentation, and Metrc integration
Internal Training for managers and floor staff so SOPs weren’t just documents—they were lived practices
Emergency Protocols and Facility Flowcharts created to pass inspections and prevent shutdowns
The Results:
Secured State Provisional & Local Licenses within 90 days
Passed both Fire Marshal and Health Department inspections on the first round
Reduced onboarding time for new hires by 40% with role-specific SOP quick-starts
Improved operational consistency across two sites, which helped the brand attract outside investment
Green Street to Main Street has helped clients win business licenses in California, New York, New Jersey, Puerto Rico, Colorado and
Other Projects
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Other Projects
View Our Other Exclusive Projects Case Studies
Other Projects
View Our Other Exclusive Projects Case Studies
Frequently Asked Questions
Why Train With Us?
Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:
Frequently Asked Questions
Why Train With Us?
Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:
Boost conversions and grow average basket size
Boost conversions and grow average basket size
Turn first-time buyers into loyal, returning customers
Build trust and brand stickiness in a crowded market
Own every interaction with confidence, clarity, and intent
Ready to Spark Up Your Sales Flow?
Let’s build the kind of sales culture that elevates your entire operation.
📞 Call 650.346.9111 or reach out to schedule your workshop.
Ready to Spark Up Your Sales Flow?
Let’s build the kind of sales culture that elevates your entire operation.
📞 Call 650.346.9111 or reach out to schedule your workshop.
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How is this different from other sales or service training companies?
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Is this just customer service training?
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What industries do you work with?
Question
Answer
What does a typical engagement look like?
Question
Answer
Can this work for frontline hourly teams?
Question
Answer
What’s your pricing?
Question
Answer
How is this different from other sales or service training companies?
Is this just customer service training?
What industries do you work with?
What does a typical engagement look like?
Can this work for frontline hourly teams?
What’s your pricing?
How is this different from other sales or service training companies?
Frequently Asked Questions
Why Train With Us?
Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:
Frequently Asked Questions
Why Train With Us?
Because cannabis isn’t like any other industry—and your training shouldn’t be either. Our programs help teams:
Boost conversions and grow average basket size
Turn first-time buyers into loyal, returning customers
Build trust and brand stickiness in a crowded market
Own every interaction with confidence, clarity, and intent